Book Club

This is an evolving and curated reading list for entrepreneurs. Think a great book is missing? Let me know.

Currently Reading

Entrepreneurship 101

• The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
• The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs
• The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity
• The 7 Day Startup: You Don't Learn Until You Launch
• Start with Why: How Great Leaders Inspire Everyone to Take Action
• Zero to One: Notes on Startups, or How to Build the Future

Part-time Entrepreneur (Building A Side Hustle)

• The 10% Entrepreneur: Live Your Startup Dream Without Quitting Your Day Job
• The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
• Crush It!: Why NOW is the Time to Cash In on Your Passion

Product Development & Idea Validation

• Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
• The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
• Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money
• Hooked: How to BUild Habit-Forming Products
• How to Transform Your Ideas Into Software Products: A step-by-step guide for validating your ideas and bringing them to life!

Strategy & Marketing

• Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
• Contagious: Why Things Catch On
• The Paradox of Choice: Why More Is Less
• The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
• The Art of Social Media: Power Tips for Power Users
• Punk Marketing: Get Off Your Ass and Join the Revolution
• Chasing Cool: Standing Out in Today's Cluttered Marketplace
• The Tipping Point: How Little Things Can Make a Big Difference
• Lean Analytics: Use Data to Build a Better Startup Faster
• Marketing Metrics: The Manager's Guide to Measuring Marketing Performance

Understanding Your Customer

• Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
• Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any BUsiness to the Next Level
• What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
• Customer Experience: What, How and Why Now
• Hug Your Haters: How to Embrace Complaints and Keep Your Customers

Stories from the Trenches

• One Million Frogs: Lessons About Entrepreneurship Learned the Hard Way
• Outliers: The Story of Success
• Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way
• Delivering Happiness: A Path to Profits, Passion, and Purpose
• Blue Streak: Inside jetBlue, the Upstart that Rocked an Industry
• It's My Pleasure: The Impact of Extraordinary Talent and a Compelling Culture

Keep Developing Yourself

• Creative Confidence: Unleashing the Creative Potential Within Us All
• Smarter Faster Better: The Secrets of Being Productive in Life and Business
• The Power of Habit: Why We Do What We Do in Life and Business
• 17 Anti-Procrastination Hacks: How to Stop Being Lazy, Overcome Procrastination, and Finally Get Stuff Done
• The Power of Positive Thinking
• How to Win Friends & Influence People
• Present! A Techie's Guide to Public Speaking
• Think and Grow Rich: The Original, and Official Publication of The Napoleon Hill Foundation
• Flow: The Psychology of Optimal Experience
• Information Anxiety 2
• Essentialism: The Disciplined Pursuit of Less
• Leaders Eat Last: Why Some Teams Pull Together and Others Don't
• The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You
• The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
• Give and Take: Why Helping Others Drives Our Success
• Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life
• Words That Work: It's Not What You Say, It's What People Hear
• Blink: The Power of Thinking Without Thinking