Killer Marketing Can’t Overcome Poor UX

There is one thing you need to understand and that is that marketing can and will let you open the door. In fact, it may even allow you to look inside, to take a peek for a minute. However, it’s never going to hold the door for you, the door won’t be open on its own. The best and most popular design, the most attractive style for your communication and branding won’t matter much if people just can’t use whatever you are providing.

Any product, whether that’s an app, a website, a service, it all serves the experience of the user. And if the user is not happy with what you offer, then you will not be able to provide any possible conversions. All you get is wasted money and failed, very high bounce rates. If you want to truly overcome poor UX design, if you want to get the most out of dead marketing, you need to make things more user-friendly. And, well, you are in luck, because our article deals with exactly that.

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5 Tips to Boost Employee Wellbeing This Winter

Creating a culture of wellbeing in the office is one of the best ways for companies to reap all the benefits of an engaged, motivated, and efficient team. When your staff feels happy and healthy, they're more likely to deliver their best work.

The Importance of Employee Wellbeing

Happy employees will reduce overspending in your business by helping to keep your rate of employee attrition low. Unfortunately, in the winter, maintaining employee wellbeing can become a challenge.

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Relocating a Business: 4 Factors to Consider

Empty Meeting Room

Relocating a business isn't something that is done lightly. It's a huge strategic move that can make or break your company. This is why so many Australian businesses put extra emphasis and effort into having it go off without a hitch. A bad move can set your business back thousands of dollars and keep it in the red until you move again. Before making a big decision, there are a few factors that you have to consider.

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The Keys to Successful Remote Working

Successful Remote Working

Remote work is a great opportunity for both employers and employees. Dedicated employees can provide high-quality work for their company without having to set foot in an actual office. This allows for a lot more versatility and availability throughout the workday, meaning that projects can be finished smoothly and without issue.

Employers can expect very productive workdays from their well-rested and comfortable employees. Of course, it's never as cut and dry as it is in theory. There are some drawbacks that come with remote work and both employees and employers need to work on overcoming them. Here are some of the key factors of a successful remote working system.

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How Online Reviews Affect Small Businesses

Small Business Reviews

There are new trends emerging in the world of marketing every day. While online reviews have been around for quite some time it seems they've never been more important than they are at the moment. Studies have shown that about 90 percent of customers read at least one online review before buying a product. Not only that but the majority of customers claim they trust online reviews more than friend recommendations. With that said, it's obvious that every business out there can benefit from online reviews. But how exactly do online reviews affect your small business? Read on to find out.

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