Digital Marketing Vs Traditional Marketing: Which One Is Better?

Nowadays, the marketing world is divided between traditional marketing and digital marketing. Technology has changed marketing and the way campaigns and strategies are being developed. In addition, technology shifted marketing from traditional means of advertizing to new platforms such as social media, emails, websites and blogs. Digital marketing offers countless opportunities for developing more personalized content and delivering specialized offers to specific individuals online.

However, old school marketing is still standing strong and marketers still use traditional means, such as direct mail, printed ads, TV ads, billboards and radio advertisement to capture the hearts and minds of customers. Still, one question bothers marketers and that is which one is better - digital or traditional marketing? Let's have a look at pros and cons of both methods.

Advantages of Traditional Marketing

Traditional marketing has that personal touch that makes a lot of difference when engaging customers. It helps improv…

When Knowledge Becomes Ignorance

There is a difference between a smart person and a know-it-all. The main difference is how you feel when they are in the room (and conversation) and when they leave. A smart person generally shares what they know in a way that builds trust while giving relatable context to the information. A know-it-all usually makes you feel dumb, insignificant, or upset.

But can you ever be too smart for your own good? Yes. There is a tipping point in us all. How or why it is triggered will vary based on our individual motivations and beliefs. But make no mistake about it, we all are dangerously close to making one bad decision.

That decision is that we are smart enough. Many people reach a point where they either have actively decided that they don't need to keep learning because "they know enough" or they don't believe there is anything else worth learning (they are the expert's expert).

As a business owner (or even a very high-level employee) this is can have a far-reaching ripple effect. I see this as "Willful Blind…

What's The Big Idea?

What's the Big Idea?

Join us for What's The Big Idea? pitch event, in cooperation with the Daniel Island News, Wednesday, March 22 in the Ballroom of the Daniel Island Club.


Event Info Wed, March 22, 2017 5:00 PM - 7:00 PM EDT Tickets: https://www.eventbrite.com/e/whats-the-big-idea-pitch-event-tickets-32128793085


6 Entrepreneurs pitch to a panel of accredited investors for feedback and hopefully investing in their startup. Stay to network with the investors and entrepreneurs.

Get your ticket now!

Have questions? Reach out to Dianne Shaver of Entrepreneur Mind World

What's the Big Idea Crowd

10 Must-Have Tools for Startups

There are never enough hours in the day for entrepreneurs, but there are lots of online resources for getting your business off the ground and keeping it going. Here are a few that will help you get funded and streamline your workflow, so you can focus on your core mission.

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Review - One Million Frogs

I have had the pleasure of interacting with Peter Gasca on several occasions (he even reviewed an article for me - thanks!). Peter currently lives Myrtle Beach, South Carolina. He is a contributor for both Entrepreneur and Inc magazine. More recently he co-wrote the book "One Million Frogs" with Rhett Power (I haven't personally interacted with Rhett yet, but he also writes for Inc). Their book is great story of entrepreneurship from the trenches.

We've all heard or read too many glamorized "overnight success" stories. What really stood out to me about their book was the rawness of events and details that they share about their journey. One Million Frogs really feels like behind the scenes. It at times leaves the journey for an aside narrative (which really is a rich commentary track in its own right).

I'm going to share a few snippets that really grabbed my attention (but in all honesty my copy is full of highlights throughout the entire book).

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