The Incremental Content Funnel

Like many of you, I have constantly been looking at how to adjust the content I share. There literally are tons of strategies out there (so search the internet with caution). However, today I wanted to share how I've adjusted my own content funnel.

What is a content funnel? It is really nothing more than a term for how I generate my content. If you are like me or many other entrepreneurs and startups you may find it daunting to constantly create wave after wave of new content. If you aren't careful, you can spend tons of time just spinning your wheels on ideas.

So don't do that. Instead, create content that grows incrementally with your audience and the platform or platforms you use to share content. Below is a breakdown of my current Incremental Content Funnel.

Read more…

Contextual Inspiration

Simply put Contextual Inspiration is being physically and/or digitally present in location that is meaningful for the "problem" you are trying to resolve.

Getting contextual inspiration is simple, but that doesn't mean it is easy. Why do I say that? Because you have to put in the effort to be where your problem is happening. Being present gives you context and awareness that may be overlooked or ignored when interviewing people or processing large amounts of research.

Read more…

Digest Startup News

Are you keeping up to date on all startup news and events around Charleston? I'm not and I try to help the rest of the community be aware of how to get out and connect.

Well luckily someone has stepped up to fill this need and Dee Hamill is her name. If you attend any networking events or frequent popular coworking spaces around town, I'll bet you've met her even if you aren't sure you did.

Dee has jumped all the way in to help the entrepreneurial ecosystem here and she's done that by putting together the Charleston Startup Digest.

If you aren't sure what Startup Digest is, you should definitely check it out.

Stay up to date with all the entrepreneurial activities Dee is involved in by following her on Instagram.

Put Me In Coach

As entrepreneurs we often overlook some of our greatest assets, our knowledge. As you build your business you may not realize how much information you've acquired on a specific topic or industry. Chances are there are many skill sets you've picked up out of necessity (depending on the size of your team and your budget).

Have you thought about leveraging that knowledge in new ways? I know that you are thinking, "who has the time?" But I promise you that doubling down on your area of expertise can lead to really great things for you business.

The most common ways that entrepreneurs leverage their expertise including, blogging, podcasting and speaking engagements. However, for those to pay off you must continually develop new content. Why not create content that can be reused for lead generation or teaching your expertise to others?

That is exactly what Coach will help you do. Simply put, Coach will help "Build your own online business by selling courses, booking time with clients and more."

I'm sharing thi…

Secure Your Startup

Recently I've had the pleasure to have some great exchanges with Christopher O'Rourke, founder and CEO of Soteria, on the Charleston Tech Slack community.

He made me aware that Soteria offers premium secuirty advice at a reasonable price within their product SecureStart. The best part? Pricing starts at $0/month for startup businesses. You read that correctly, free!

Many startup businesses don't take their security as seriously as they probably should. Especially considering the potential risks with smart devices and everything IoT (Internet of Things) related.

Hackers aren't only taking aim at mega corporations. Any company with significant Intellectual Property (IP) or a large customer base can easily become targets. Ignorance may be bliss, but if you can protect yourself for free, why wouldn't you?