Maximize Your Online Presence with These Offline Strategies

One of the greatest myths, as well as most harmful ones, is that the offline marketing techniques have stepped down in order to make way for digital marketing. In reality, both of these methods are capable of coexisting. In fact, this is precisely when they give optimal results. Those who are still skeptical about this though need to further look into ways in which one's offline strategies can maximize their online efforts. Here are five examples of this underutilized trend.

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Consumers and End-Users Are Starting to See the Future of Augmented Reality

A Hand In Augmented Reality

Augmented reality (AR) applications are poised to revolutionize how we learn, shop, communicate, and live. Breaking through to public awareness through mobile apps like Pokemon Go! or fun filters on Snapchat was just the beginning. The potential and possibilities for AR go far beyond idle fun.

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4 Essential Steps To Take Before Launching Your Startup

Whatever you've read so far on how easy it is to launch a startup overnight, just forget about it as it couldn't be further from the truth. Every project of this magnitude takes a considerable amount of time to complete.

Just take a look at movies, for example. Before they are released, they need to go through pre-production, production, and finally post-production. Ironically, the production itself only takes around a month or two to complete, and it's arguably the most important part as the actual filming takes place during this period.

However, post-production, on average, can last anywhere from six months to a full year depending on the budget of the movie in question. What's more, pre-production is even worse as it can potentially drag on for years, as was the case with James Cameron's Avatar which took almost ten years before it actually went into production. So, if you still think you have the necessary patience to launch a successful startup, then come take a look.

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Which Courses Should Startup Business Owners Consider?

There are many new entrepreneurs ready to start their own business. As every startup owner, an entrepreneur wants to do as much as they can on their own in order to save up as much as they can for business development and growth. However, attempting to do everything by yourself may prove more challenging than you could imagine. Moreover, trying to do everything on your own may lead to burnouts and you might lose everything you were trying to accomplish.

Still, this doesn't stop entrepreneurs from taking on the responsibilities and managing all business-related tasks, until their startup has fully developed. Nevertheless, if you're determined to do more on your own, then at least focus on developing the skills that are needed for business aspects you want to cover. There are plenty of online courses that will help you become proficient enough to ensure your startup is on the right track. Here are a few courses startup owners should consider.

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Top 5 Ways Responsive Web Design Benefits Your SEO

Responsive web design (RWD) is one of the many aspects that make user experience and with that, ranking on SERP (Search Engine Result Page) and should be the only site format to be taken seriously on the internet. Moreover, with the mobile-first index to be officially rolled out in early 2018, it's no longer a mere competitive leverage to have a responsive site - it is a necessity.

The fact of the matter is the number of mobile devices around the world has surpassed the number of desktop computers and the higher percent of searches come from smartphones and tablets. Therefore, if you still dont have a responsive site, you should set it up, considering there is a very good chance that major part of the traffic to your site is likely due to the usage of the mobile device.

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