4 Stages Of Business One Should Know About

Four Stages of Business

Anyone who runs a business, selling any sort of goods or services, will find it helpful to understand the four stages of a product. Whether your business is large or small, you will need to develop strategies to help you navigate each stage to maximize the success of your business.

There's the initial stage, the introduction, which is followed by a period of increasing sales that is called the growth stage. The third stage, maturation, signals the end of expanding sales and potentially leads to the final stage, which is decline. Part of running a business is carefully strategizing your pricing, marketing, and other important factors that will impact your bottom line.

Taking a closer look at each stage will help you learn how to refine your approach to respond to the different challenges that each stage will bring.

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Top Business Opportunities in the Connected Car Ecosystem

Connected Car Ecosystem

The auto industry is facing a revolution as it enters the era of internet-connected vehicles. This is a blooming market with auto and technology makers set to cash-in big bucks in the next few years. Experts predict that a quarter billion vehicles will be in use by 2020. The market value is set to soar to over $140 billion worldwide in the same year, nearly 6 times the size of market value in 2014. Here are some of the most promising business opportunities that connected cars provide.

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The Leader Perspective - Ideas For Breaking The Glass Ceiling For Eminent Employee Engagement

Eminent Employee Engagement

Every employer desires to get meaningful work from their employees. The achievement of this desire zeros down to employees' level of commitment and productivity. However, the question is, what is the role of the employer in ensuring that employees are at their peak in their performance?

Eminent Employee Engagement is of the essence. Companies, which have maintained employee engagement are reportedly rising above various market challenges. Besides, not only are employees content but they will also put their best foot forward in achieving the organizational goals.

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8 Excellent Marketing Tools For Successful 2019

Excellent Marketing Tools

There are thousands of excellent marketing tools on the web for the business sector. These tools can improve employee morale, enhance social media presence, help the business grow and contribute to the success of products and services. Eight of the best tools available are described below.

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4 Ways to Streamline Your Content Marketing Efforts

Streamline Content Marketing

It's the end of February 2019, and businesses are already gearing up to launch their greatest marketing campaigns of the year. All these marketing campaigns all have one thing in common: the consumer.

Customer Experience - or CX for short - is reportedly the biggest differentiator between success and failure of modern marketing and branding strategies.

Why? Because consumers like to feel heard and cared for. In a capitalist society where the dollar seems to rule all - though it really doesn't — consumers like to feel that the corporations they work for are really run by people just like them. However, this is a rare experience as only 7% of consumers state that companies they regularly engage with exceed their customer service expectations.

While consumers are generally satisfied with experiences that meet their expectations, when they have a bad experience at a corporation, it takes 12 positive experiences to repair any damage caused by a negative one.

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