How to Lower Your Bounce Rate and Increase Your Rankings

Lower Your Bounce Rate

To understand how to lower your bounce rate, we first have to define what a bounce rate actually is. This is the percentage of people who just enter your website without viewing anything on it. In other words, someone Googles something, they enter your site, they don't see what they need and bail completely. In other words, they bounce. Having a high bounce rate can really hurt your business, which is why it's important to get to the cause of the problem. You can work towards lowering your bounce rate, though.

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Key Factors to Boost Conversions by Implementing Psychology and Web Design

Psychology and Web Design

Web design is in an interesting spot right now, located at the crossroads of several sciences and arts. Design, web optimization, marketing, and other professions are all trying to make websites more influential with their many methods and their applied knowledge.

One of the most overlooked aspects of good web design is the psychological aspect. How websites make users feel is extremely important. Designers are slowly warming up to the idea of using psychology to further their website's goals. Here are some ways you can apply psychology to web designs.

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4 Stages Of Business One Should Know About

Four Stages of Business

Anyone who runs a business, selling any sort of goods or services, will find it helpful to understand the four stages of a product. Whether your business is large or small, you will need to develop strategies to help you navigate each stage to maximize the success of your business.

There's the initial stage, the introduction, which is followed by a period of increasing sales that is called the growth stage. The third stage, maturation, signals the end of expanding sales and potentially leads to the final stage, which is decline. Part of running a business is carefully strategizing your pricing, marketing, and other important factors that will impact your bottom line.

Taking a closer look at each stage will help you learn how to refine your approach to respond to the different challenges that each stage will bring.

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Top Business Opportunities in the Connected Car Ecosystem

Connected Car Ecosystem

The auto industry is facing a revolution as it enters the era of internet-connected vehicles. This is a blooming market with auto and technology makers set to cash-in big bucks in the next few years. Experts predict that a quarter billion vehicles will be in use by 2020. The market value is set to soar to over $140 billion worldwide in the same year, nearly 6 times the size of market value in 2014. Here are some of the most promising business opportunities that connected cars provide.

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The Leader Perspective - Ideas For Breaking The Glass Ceiling For Eminent Employee Engagement

Eminent Employee Engagement

Every employer desires to get meaningful work from their employees. The achievement of this desire zeros down to employees' level of commitment and productivity. However, the question is, what is the role of the employer in ensuring that employees are at their peak in their performance?

Eminent Employee Engagement is of the essence. Companies, which have maintained employee engagement are reportedly rising above various market challenges. Besides, not only are employees content but they will also put their best foot forward in achieving the organizational goals.

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