One of the undisputed truths of present-day digital marketing is the fact that, no matter the size, every business needs to be present on social networks. In fact, most businesses (especially in the retail industry) start their Facebook, Instagram and Twitter accounts long before they ever make a website.

In this particular case, some of them start selling products via these platforms instead of making an e-commerce platform. However, what about Google+? Sure, this network seems like it's getting momentum and increasing your presence here is a low-cost activity, still, is the effort invested in increasing your reach over this platform actually worth it? Let's find out!