Blog: Opinion

Review - One Million Frogs

I have had the pleasure of interacting with Peter Gasca on several occasions (he even reviewed an article for me - thanks!). Peter currently lives Myrtle Beach, South Carolina. He is a contributor for both Entrepreneur and Inc magazine. More recently he co-wrote the book "One Million Frogs" with Rhett Power (I haven't personally interacted with Rhett yet, but he also writes for Inc). Their book is great story of entrepreneurship from the trenches.

We've all heard or read too many glamorized "overnight success" stories. What really stood out to me about their book was the rawness of events and details that they share about their journey. One Million Frogs really feels like behind the scenes. It at times leaves the journey for an aside narrative (which really is a rich commentary track in its own right).

I'm going to share a few snippets that really grabbed my attention (but in all honesty my copy is full of highlights throughout the entire book).

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The Incremental Content Funnel

Like many of you, I have constantly been looking at how to adjust the content I share. There literally are tons of strategies out there (so search the internet with caution). However, today I wanted to share how I've adjusted my own content funnel.

What is a content funnel? It is really nothing more than a term for how I generate my content. If you are like me or many other entrepreneurs and startups you may find it daunting to constantly create wave after wave of new content. If you aren't careful, you can spend tons of time just spinning your wheels on ideas.

So don't do that. Instead, create content that grows incrementally with your audience and the platform or platforms you use to share content. Below is a breakdown of my current Incremental Content Funnel.

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Contextual Inspiration

Simply put Contextual Inspiration is being physically and/or digitally present in location that is meaningful for the "problem" you are trying to resolve.

Getting contextual inspiration is simple, but that doesn't mean it is easy. Why do I say that? Because you have to put in the effort to be where your problem is happening. Being present gives you context and awareness that may be overlooked or ignored when interviewing people or processing large amounts of research.

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Put Me In Coach

As entrepreneurs we often overlook some of our greatest assets, our knowledge. As you build your business you may not realize how much information you've acquired on a specific topic or industry. Chances are there are many skill sets you've picked up out of necessity (depending on the size of your team and your budget).

Have you thought about leveraging that knowledge in new ways? I know that you are thinking, "who has the time?" But I promise you that doubling down on your area of expertise can lead to really great things for you business.

The most common ways that entrepreneurs leverage their expertise including, blogging, podcasting and speaking engagements. However, for those to pay off you must continually develop new content. Why not create content that can be reused for lead generation or teaching your expertise to others?

That is exactly what Coach will help you do. Simply put, Coach will help "Build your own online business by selling courses, booking time with clients and more."

I'm sharing thi…

Digging Women In The Local Tech Scene

I meant to share this earlier, but time has flown by since DIG SOUTH. My apologies on not getting around to this faster.

I was one of the few (perhaps 4) men that attended the Women In Tech panel during DIG SOUTH. First, let me say the panel was fantastic. I was happy to see that the venue was packed for the session, but disappointed by the lack of male turn out. It is always good to hear and experience different perspectives.

Michelle Van Jura of Intersect Communications did a fantastic job moderating the Women In Tech panel session. Also of note on the panel was Titania Jordan host of Atlanta Tech Edge. The panel did a wonderful job address a variety different situations from the female perspective.

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