Blog: Opinion

Critical Keys to a Successful Product Launch

Successful Product Launch

For many start-ups, a successful product launch can make all the difference between thriving for years to come and fading into obscurity.

A product launch is a risky endeavor filled with obstacles that need to be overcome and assumptions that need to be verified, and if mishandled, this endeavor could cost you millions.

Therefore, to maximize the likelihood of success, you need to perform ample research, to meticulously plan ahead, and to be diligent throughout the entire process.

So, here are six essential steps you can follow to make sure that your next product launch is a smashing hit:

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Your Guide to Social Media Marketing for Startups

So you have decided to take the plunge and follow your dream of launching your own company - Congratulations! Having decided on its name and its premises, the next really important step is to plan your website and create your social media accounts as they will be powerful marketing tools for your startup - providing great results really quickly.

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How to Lower Your Bounce Rate and Increase Your Rankings

Lower Your Bounce Rate

To understand how to lower your bounce rate, we first have to define what a bounce rate actually is. This is the percentage of people who just enter your website without viewing anything on it. In other words, someone Googles something, they enter your site, they don't see what they need and bail completely. In other words, they bounce. Having a high bounce rate can really hurt your business, which is why it's important to get to the cause of the problem. You can work towards lowering your bounce rate, though.

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Key Factors to Boost Conversions by Implementing Psychology and Web Design

Psychology and Web Design

Web design is in an interesting spot right now, located at the crossroads of several sciences and arts. Design, web optimization, marketing, and other professions are all trying to make websites more influential with their many methods and their applied knowledge.

One of the most overlooked aspects of good web design is the psychological aspect. How websites make users feel is extremely important. Designers are slowly warming up to the idea of using psychology to further their website's goals. Here are some ways you can apply psychology to web designs.

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4 Stages Of Business One Should Know About

Four Stages of Business

Anyone who runs a business, selling any sort of goods or services, will find it helpful to understand the four stages of a product. Whether your business is large or small, you will need to develop strategies to help you navigate each stage to maximize the success of your business.

There's the initial stage, the introduction, which is followed by a period of increasing sales that is called the growth stage. The third stage, maturation, signals the end of expanding sales and potentially leads to the final stage, which is decline. Part of running a business is carefully strategizing your pricing, marketing, and other important factors that will impact your bottom line.

Taking a closer look at each stage will help you learn how to refine your approach to respond to the different challenges that each stage will bring.

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