Blog: Marketing

How to Lower Your Bounce Rate and Increase Your Rankings

Lower Your Bounce Rate

To understand how to lower your bounce rate, we first have to define what a bounce rate actually is. This is the percentage of people who just enter your website without viewing anything on it. In other words, someone Googles something, they enter your site, they don't see what they need and bail completely. In other words, they bounce. Having a high bounce rate can really hurt your business, which is why it's important to get to the cause of the problem. You can work towards lowering your bounce rate, though.

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8 Excellent Marketing Tools For Successful 2019

Excellent Marketing Tools

There are thousands of excellent marketing tools on the web for the business sector. These tools can improve employee morale, enhance social media presence, help the business grow and contribute to the success of products and services. Eight of the best tools available are described below.

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4 Ways to Streamline Your Content Marketing Efforts

Streamline Content Marketing

It's the end of February 2019, and businesses are already gearing up to launch their greatest marketing campaigns of the year. All these marketing campaigns all have one thing in common: the consumer.

Customer Experience - or CX for short - is reportedly the biggest differentiator between success and failure of modern marketing and branding strategies.

Why? Because consumers like to feel heard and cared for. In a capitalist society where the dollar seems to rule all - though it really doesn't — consumers like to feel that the corporations they work for are really run by people just like them. However, this is a rare experience as only 7% of consumers state that companies they regularly engage with exceed their customer service expectations.

While consumers are generally satisfied with experiences that meet their expectations, when they have a bad experience at a corporation, it takes 12 positive experiences to repair any damage caused by a negative one.

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A Self-sustained Guide To Smart Business Promotion

Long gone are the days where a startup had to spend an arm and a leg just so they can get their business brand out in the world. With the advent of the internet and social media shortly after, it has become very easy for even the smallest of startups to make themselves known while operating on a budget.

Smart Business Promotion

But in order to pull this off, you'll first of all need to have a game plan. Here's a self-sustained guide to a smart business promotion that any startup can use without having to strain from a financial standpoint:

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How Brand Design Plays A Role In Strategic Marketing

Branding as a strategy means so many things, but it is a simple idea. Your customers determine what you brand it and coming up with an effective brand strategy can go a long way in swaying the prospects in a crowded market. It is crucial for mid-market companies who want to distinguish themselves from other competitors.

Brand Strategy Image Source

More so when it comes to putting together a brand, the look and iconography are crucial to its success. You ought to be sure that your brand design is unique. The business must have a comprehensive and well-strategized branding strategy. With knowledge and research, it is easy for the business to build a brand around the product and services it provides.

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