Blog: Marketing

Critical Keys to a Successful Product Launch

Successful Product Launch

For many start-ups, a successful product launch can make all the difference between thriving for years to come and fading into obscurity.

A product launch is a risky endeavor filled with obstacles that need to be overcome and assumptions that need to be verified, and if mishandled, this endeavor could cost you millions.

Therefore, to maximize the likelihood of success, you need to perform ample research, to meticulously plan ahead, and to be diligent throughout the entire process.

So, here are six essential steps you can follow to make sure that your next product launch is a smashing hit:

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Your Guide to Social Media Marketing for Startups

So you have decided to take the plunge and follow your dream of launching your own company - Congratulations! Having decided on its name and its premises, the next really important step is to plan your website and create your social media accounts as they will be powerful marketing tools for your startup - providing great results really quickly.

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How to Lower Your Bounce Rate and Increase Your Rankings

Lower Your Bounce Rate

To understand how to lower your bounce rate, we first have to define what a bounce rate actually is. This is the percentage of people who just enter your website without viewing anything on it. In other words, someone Googles something, they enter your site, they don't see what they need and bail completely. In other words, they bounce. Having a high bounce rate can really hurt your business, which is why it's important to get to the cause of the problem. You can work towards lowering your bounce rate, though.

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8 Excellent Marketing Tools For Successful 2019

Excellent Marketing Tools

There are thousands of excellent marketing tools on the web for the business sector. These tools can improve employee morale, enhance social media presence, help the business grow and contribute to the success of products and services. Eight of the best tools available are described below.

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4 Ways to Streamline Your Content Marketing Efforts

Streamline Content Marketing

It's the end of February 2019, and businesses are already gearing up to launch their greatest marketing campaigns of the year. All these marketing campaigns all have one thing in common: the consumer.

Customer Experience - or CX for short - is reportedly the biggest differentiator between success and failure of modern marketing and branding strategies.

Why? Because consumers like to feel heard and cared for. In a capitalist society where the dollar seems to rule all - though it really doesn't — consumers like to feel that the corporations they work for are really run by people just like them. However, this is a rare experience as only 7% of consumers state that companies they regularly engage with exceed their customer service expectations.

While consumers are generally satisfied with experiences that meet their expectations, when they have a bad experience at a corporation, it takes 12 positive experiences to repair any damage caused by a negative one.

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