Long gone are the days where a startup had to spend an arm and a leg just so they can get their business brand out in the world. With the advent of the internet and social media shortly after, it has become very easy for even the smallest of startups to make themselves known while operating on a budget.
But in order to pull this off, you'll first of all need to have a game plan. Here's a self-sustained guide to a smart business promotion that any startup can use without having to strain from a financial standpoint:
Sponsoring Your Posts Using Social Media
Thanks to social media, you don't have to worry about catering for big-budget commercials on the television screen or on the radio. In this time and age, all you have to do is getting your hands on a good writer to craft a very informative post about what services you offer and how interested parties can gain access.
Then once it's over and done with, all you need to do is sponsor the post and wait for the interested parties to reach out. Feel free to use Facebook, Instagram, and Twitter because they are the biggest online social platforms in the world right now. This can be done with a meager budget of about $100.
Freebies with Your Business Logos Printed On Them
Everyone loves free stuff and thankfully, that's something you can use to your advantage and end up getting some free marketing that would have otherwise cost you thousands of dollars. First and foremost, you'll begin by finding a great branding company within your area.
For instance, if you happen to be a bona fide Aussie, then it won't hurt to check out Custom Gear Australia for all your branding needs. Some of the items you can have branded with your company logo include caps, pens, notebooks, t-shirts, mugs, bags and so on. And the good news is that you will always be eligible for a discount especially if you're branding in bulk.
Sponsor A Local Event
As a bona fide startup, it would be in your best interest to not go above and beyond trying to make a name for yourself. And before you hit the international market, it's always best to start from your area of operation hence the dictum "charity begins at home".
And since you are a startup, you don't have to spend a lot on sponsoring an event. For instance, giving out branded water bottles is enough for not only listing your startup among the sponsors but also put the name of your business out there. And the good thing is that you don't have to limit yourself with the water.
You can also give t-shirts, provide catering, or even bring a deejay especially if the event is informal. When all is said and done, you should always think outside of the box when it comes to sponsoring local events because doing so is not only cheap but works some magic.
Conclusion
Always feel free to look for more strategies that you can comfortably use to boost your startup without having to borrow money. But before you even get to that, it is crucial for you to ensure that the products and/or services you intend on offering your clients are of the highest quality.
And the thing about the quality of goods and services is that they take time as well as effort. That's why you'll need to perfect your craft and give your close competitors a run for their money. If what you offer is better, then the return customers will go ahead and do the promotion on your behalf and that's how your good reputation will end up preceding you.
Guest Author
Craig Evans is a finance fanatic and tech junkie based in Sydney, Australia. I like to impart my knowledge and insights on the latest business industry news.