Blog: David Webb

5 Ways Startups Benefit from BPO Services

Startups are the jack-of-all-trades of small businesses. By definition, the difference between a startup and your run-of-the-mill small business is the fact that startups primarily aim to develop an innovative product or service for a totally new market. This means that, due to their ambitious nature, startups have to deal with a lot on their plate.

For example, if we just look at it from a marketing perspective, promoting an entirely new product on the existing market is challenging even for the top corporate giants, let alone a newly founded startup. Therefore, it shouldn't surprise us that 9 out of 10 startups fail in their endeavors. With this information in mind, startup founders should be extra careful not to bite off more than they can chew and call for some additional backup instead. After all, there are incredible benefits of outsourcing your business processes to other companies. Here's a list of 5 of these:

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4 Essential Steps To Take Before Launching Your Startup

Whatever you've read so far on how easy it is to launch a startup overnight, just forget about it as it couldn't be further from the truth. Every project of this magnitude takes a considerable amount of time to complete.

Just take a look at movies, for example. Before they are released, they need to go through pre-production, production, and finally post-production. Ironically, the production itself only takes around a month or two to complete, and it's arguably the most important part as the actual filming takes place during this period.

However, post-production, on average, can last anywhere from six months to a full year depending on the budget of the movie in question. What's more, pre-production is even worse as it can potentially drag on for years, as was the case with James Cameron's Avatar which took almost ten years before it actually went into production. So, if you still think you have the necessary patience to launch a successful startup, then come take a look.

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Which Courses Should Startup Business Owners Consider?

There are many new entrepreneurs ready to start their own business. As every startup owner, an entrepreneur wants to do as much as they can on their own in order to save up as much as they can for business development and growth. However, attempting to do everything by yourself may prove more challenging than you could imagine. Moreover, trying to do everything on your own may lead to burnouts and you might lose everything you were trying to accomplish.

Still, this doesn't stop entrepreneurs from taking on the responsibilities and managing all business-related tasks, until their startup has fully developed. Nevertheless, if you're determined to do more on your own, then at least focus on developing the skills that are needed for business aspects you want to cover. There are plenty of online courses that will help you become proficient enough to ensure your startup is on the right track. Here are a few courses startup owners should consider.

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Digital Marketing Vs Traditional Marketing: Which One Is Better?

Nowadays, the marketing world is divided between traditional marketing and digital marketing. Technology has changed marketing and the way campaigns and strategies are being developed. In addition, technology shifted marketing from traditional means of advertizing to new platforms such as social media, emails, websites and blogs. Digital marketing offers countless opportunities for developing more personalized content and delivering specialized offers to specific individuals online.

However, old school marketing is still standing strong and marketers still use traditional means, such as direct mail, printed ads, TV ads, billboards and radio advertisement to capture the hearts and minds of customers. Still, one question bothers marketers and that is which one is better - digital or traditional marketing? Let's have a look at pros and cons of both methods.

Advantages of Traditional Marketing

Traditional marketing has that personal touch that makes a lot of difference when engaging customers. It helps improv…