Nowadays, the marketing world is divided between traditional marketing and digital marketing. Technology has changed marketing and the way campaigns and strategies are being developed. In addition, technology shifted marketing from traditional means of advertizing to new platforms such as social media, emails, websites and blogs. Digital marketing offers countless opportunities for developing more personalized content and delivering specialized offers to specific individuals online.

However, old school marketing is still standing strong and marketers still use traditional means, such as direct mail, printed ads, TV ads, billboards and radio advertisement to capture the hearts and minds of customers. Still, one question bothers marketers and that is which one is better - digital or traditional marketing? Let's have a look at pros and cons of both methods.

Advantages of Traditional Marketing

Traditional marketing has that personal touch that makes a lot of difference when engaging customers. It helps improv…