Blog: Jackie Carrillo

What You Don't Quite Understand About PPC Advertising

Focus Your PPC Efforts

Digital marketing doesn't always come easy. Not only does it take time and concerted effort to see results through content marketing, social media marketing, SEO and the like, but many business leaders simply don't understand the whats, whys and hows of digital marketing strategy. Unfortunately, this means that many business leaders aren't well-equipped to make the right marketing decisions, which can weaken the business or destine it to a slow, agonizing defeat.

One of the weakest areas of digital marketing across business leaders tends to be pay-per-click advertising, or PPC. PPC seems like it should be an outdated tactic not suited to cutting-edge, modern enterprise - but in fact the opposite is true. Before you make the wrong choice to ignore PPC in your digital marketing strategy, you should learn more about what PPC is and how it can help your business flourish online.