Blog: Jennifer Hahn Masterson

How to Build a Strong Visual Brand Identity for Your Startup

Build a Strong Visual Brand

There is a wide variety of factors that come together to contribute to the success or failure of a startup. With so many things to tend to on fronts as diverse and as demanding as business strategy, bureaucracy, marketing, and not to mention the concrete work of a startup, some things will inevitably get overlooked.

One aspect that often gets neglected, and yet represents one of the crucial markers for the success of a business venture is the development of a distinct brand identity that resonates with the public. With startups, as businesses without any previous track record or reputation, first impressions are often key and a striking visual identity is the first step to drawing attention.

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