Blog: Lisa Michaels

How to Use a Webinar to Gain New Clients for Your SaaS Startup

Webinar Lead Generation

Webinars have been a rising force in marketing over the past few years and even more so after the coronavirus pandemic trapped us in our homes.

In fact, almost three out of every four marketers and sales leaders swear that webinars are one of the best ways to pull in quality leads, and this was reported before the lockdown.

Over and above, webinars were ranked as the second most effective way of bringing in new B2B customers after in-person events.

One can only imagine how more popular webinars have become in 2020.

What Makes Webinars Such a Powerful Marketing Force?

There are countless benefits to hosting a webinar. Let's look at some of them in more detail.

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5 Effective Strategies on Keeping Your Business Afloat in a Post-Pandemic World

Post-Pandemic Strategies

The COVID-19 pandemic has taken a toll on every aspect of life, including business. The measures to combat the epidemic have made companies rethink their operational strategies to stay productive. Despite the regulatory modifications, your business needs to stay afloat in a post-pandemic world.

As you formulate your post-pandemic operational strategies, you should keep in mind the future of the people the business supports - your employees. So, how can you survive this turbulent time?

There may be no fool-proof answer to this question. Still, the five strategies below can help you maintain your operations under the new conditions brought about by the pandemic as you work your way up the business ladder.

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5 Tips to Boost Employee Wellbeing This Winter

Creating a culture of wellbeing in the office is one of the best ways for companies to reap all the benefits of an engaged, motivated, and efficient team. When your staff feels happy and healthy, they're more likely to deliver their best work.

The Importance of Employee Wellbeing

Happy employees will reduce overspending in your business by helping to keep your rate of employee attrition low. Unfortunately, in the winter, maintaining employee wellbeing can become a challenge.

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