Blog: Mika Edword

The Role of Marketing Automation in the Insurance Industry

Marketing Automation

The insurance sector has mastered the skill of managing and comprehending heaps of data generated on a daily basis. This business industry is usually very vigilant, extremely controlled by government bodies and en route to a lower amount of transformation rather than fast technological development. But as the period of digitalization continues to transform the way businesses operate, insurers are gently but surely understanding the benefits of automation.

The insurance industry is far from the concept of marketing automation that offers personalized communication with each across a wide target audience. It helps you gain deep insights of every individual and react on it, which ultimately help insurers to augment their customer satisfaction ratio.