Core Digital Marketing Fundamentals For The New Age Marketers

Digital Marketing Fundamentals

There are some core fundamentals that you must know about marketing your business, and there are many companies that must begin to change if they want to keep up. There are many reasons for you to learn about all these fundamentals so that you can keep your business as popular as possible. You need to be sure that you have covered each item on the list because you will have a hard time improving your company's presence if you are not working from a simple plan.

1. You Need More Ads

You need more ads on your site because you will have to reach the people who have never heard of you before. You should have ads for your site created that will be posted online with different partners, and you could have special ads created for your company that will help you market a new product or sale. You should have ads placed on search engines, and you could share ad space with your partners. Put their affiliate ads on the site, and you could have your affiliate ads on another site. You are making a passive income from these ads, and you will deeply enjoy knowing that you have an ad presence.

2. You Need An SEO Agency

SEO agencies are there to help you create a brand new image for your company. You must be sure that you have chosen the correct SEO agency to work with you because they understand your industry. The industry that you work in might be difficult for people to work with, and it would be better for you to have a marketer who knows the industry you work in. You also need to be sure that you have chosen an SEO agency that will make your online presence better.

3. Optimized Writing

Your site must be written in an optimized style so that you can catch more customers with the keywords that you have chosen. The keywords and phrases that are used on your site are very important because they must be a combination of the products you sell, the name of your company, and the location. There are some websites that need to be completely rewritten, and you could even optimize the descriptions of your products or the biographies of all your staff members. This is a fairly simple thing to manage, and you can have marketing update the site at any time.

4. Use Social Media

You must use social media to market your company because you will find that social media is fun, and you could have multiple social media channels running at the same time. You could post videos on Instagram, and you could have stories posted on Snapchat. You need to have a big Facebook page that shows all the updates that you have posted, and you also need to have a social media page where you can interact with the public. You might even use social media as a form of customer service. Many companies will actually have their customers send them messages on social media to resolve issues that they might have.

You must have multiple levels of your site that you can market to the public. You can have a paid subscription that allows you to market to the free and the paid crowd. You can work out a plan for your customers that will allow them to affordably use your site, and you need to be sure that you have set up marketing for these packages so that people are constantly seeing this opportunity pass by.

6. Tag Your Site Properly

You must ask your marketer to tag your site properly so that you can be found on search engines more easily. The purpose of tagging is to constantly associate your site and its pages with certain things. Your location, industry, and products should be tagged on your site, and you can work with your marketer to change the tags at any time.

7. Sales And Contests

Sales and contests are important because they get people interested in your site. These promotions are exciting because they allow your customers to save money, and they allow your customers to save money where they thought they could not otherwise. You need to be sure that your customers have been given chances to save money, and they come back more often because they want to save money on your newest sale.


There are a lot of companies that should take these steps to be sure that they can have the best possible online presence. There are many online presence steps that you can take that would include social media and ads. You could hire a marketer right away to help you, and the marketer will help you keep your business up-to-date.

Guest Author

Helen Cartwright

Helen Cartwright is a passionate blogger, who excels in the Digital Marketing and Technology niche. When not wired in marketing strategies she ghost-writes for a variety of authors who have their work published on leading online media channels such as The Huffington Post and