Blog: Helen Cartwright

4 Stages Of Business One Should Know About

2019-03-25 by Helen Cartwright

Four Stages of Business

Anyone who runs a business, selling any sort of goods or services, will find it helpful to understand the four stages of a product. Whether your business is large or small, you will need to develop strategies to help you navigate each stage to maximize the success of your business.

There's the initial stage, the introduction, which is followed by a period of increasing sales that is called the growth stage. The third stage, maturation, signals the end of expanding sales and potentially leads to the final stage, which is decline. Part of running a business is carefully strategizing your pricing, marketing, and other important factors that will impact your bottom line.

Taking a closer look at each stage will help you learn how to refine your approach to respond to the different challenges that each stage will bring.

8 Excellent Marketing Tools For Successful 2019

2019-03-12 by Helen Cartwright

Excellent Marketing Tools

There are thousands of excellent marketing tools on the web for the business sector. These tools can improve employee morale, enhance social media presence, help the business grow and contribute to the success of products and services. Eight of the best tools available are described below.

How Brand Design Plays A Role In Strategic Marketing

2019-02-18 by Helen Cartwright

Branding as a strategy means so many things, but it is a simple idea. Your customers determine what you brand it and coming up with an effective brand strategy can go a long way in swaying the prospects in a crowded market. It is crucial for mid-market companies who want to distinguish themselves from other competitors.

Brand Strategy Image Source

More so when it comes to putting together a brand, the look and iconography are crucial to its success. You ought to be sure that your brand design is unique. The business must have a comprehensive and well-strategized branding strategy. With knowledge and research, it is easy for the business to build a brand around the product and services it provides.

5 Things To Consider When Planning A Conferencing Event

2018-12-10 by Helen Cartwright

Planning A Conference

Putting on a conferencing event is a great way for your business to showcase new products and services and create a sense of excitement and buzz. Whether your business is explicitly showcasing something new or is simply throwing a party to say "thank you" to your customers and clients, the purpose is to network, create working relationships and build trust and rapport. If you don't have a rapport with clients and leads and industry professionals, your business will suffer.

If you're in the planning stages of your event, there are some things that require careful consideration - the guest list, the speakers and their presentations, the show run and event agenda, the venue, and the catering. Below is more information to set you on the right track.

Core Digital Marketing Fundamentals For The New Age Marketers

2018-12-04 by Helen Cartwright

Digital Marketing Fundamentals

There are some core fundamentals that you must know about marketing your business, and there are many companies that must begin to change if they want to keep up. There are many reasons for you to learn about all these fundamentals so that you can keep your business as popular as possible. You need to be sure that you have covered each item on the list because you will have a hard time improving your company's presence if you are not working from a simple plan.

Startup Chucktown

Blog: Helen Cartwright

4 Stages Of Business One Should Know About

8 Excellent Marketing Tools For Successful 2019

How Brand Design Plays A Role In Strategic Marketing

5 Things To Consider When Planning A Conferencing Event

Core Digital Marketing Fundamentals For The New Age Marketers