Killer Marketing Can’t Overcome Poor UX

There is one thing you need to understand and that is that marketing can and will let you open the door. In fact, it may even allow you to look inside, to take a peek for a minute. However, it’s never going to hold the door for you, the door won’t be open on its own. The best and most popular design, the most attractive style for your communication and branding won’t matter much if people just can’t use whatever you are providing.

Any product, whether that’s an app, a website, a service, it all serves the experience of the user. And if the user is not happy with what you offer, then you will not be able to provide any possible conversions. All you get is wasted money and failed, very high bounce rates. If you want to truly overcome poor UX design, if you want to get the most out of dead marketing, you need to make things more user-friendly. And, well, you are in luck, because our article deals with exactly that.

Too Much Stuff

We get that you want to get as much stuff into your website or app as possible. In fact, getting lots of features is both fun and really lets you show off what you know. However, less is always, always, always more. If you get too much clutter, if your website or app has just too much stuff on the screen, it will drive your users and potential customers crazy. You will force people to work too hard to actually find what they are interested in, wasting valuable time and money on things that simply don’t matter.

Sure, minimalism is really cool, but we are not talking about that. All you have to do is actually put yourself in the shoes of your customers, and see what they want to get. So, when it comes to your landing page, use a call to action, a strong headline and clear and short notes that guide your users to make a purchase, or achieve what they want to achieve using your product or service.

Poor Loading Speeds

In line with the previous thought, there is something you need to remember when it comes to your audiences. Namely – 21st-century minds have very short attention spans. So, keep your ear to the ground, and think about what is in front of you. And by this, we mean quite literally mean loading speeds.

There is basically only so much time people are willing to wait for their apps and websites to load. They need to load up quickly, smoothly, and without hassle. If they have to wait far too long, you’re going to get into trouble. They will just get bored and leave your website, or delete your app, leaving you with high bounce rates and tired users.

Stay Away from Boring Designs

Don’t go all robotic and boring with your designs. Stay away from stock photos and cookie-cutter designs. A large part of marketing is visuals, its showing people what is attractive in an attractive way. If you don’t have anything that is attractive (i.e. a good product), then what’s the point? If you can’t present your attractive product in a way that people will enjoy and flock too, then you won’t really get any sales.

For this reason, we suggest you go with some serious company. Now, the company itself should be able to reflect what it is you want. So, if you’re thinking about targeting young, urban audiences, maybe going with a young professional web design agency from Sydney is your best bet. Whatever you choose, just remember to keep your designs fresh and original - it’s pretty hard to make a name for yourself in any industry, and standing out is a must.

Brevity Is the Soul of Wit

Here’s a little Shakespeare for you. The Bard was right - brevity is the soul of wit, less is truly more. This is vital when it comes to your written content. We all know that content is king when it comes to website optimization and content. However, just because you want lots of content, doesn’t mean it can last like that forever. You don’t want people to get distracted from the articles, you want them to focus on your articles. And you won’t really succeed in doing this if you block them off with huge chunks of text. So, brevity is the soul of wit.

We suggest you use all of the web design options you have at your disposal and actually minimize your walls of text. This is not going to be easy, but it will be infinitely rewarding both in terms of the quality of your work and your conversions.

Learning how to trim the fat off of your content, being a better writer (or hiring better writers) means you will have clear and concise articles in front of you, articles that don’t require too much effort or stress, that can be read quickly, whose meaning can be gleaned easily.

Maybe you can also circumvent this issue by having more visual content. Adding actual videos, some infographic or photos, graphs and tables all of these can strengthen the content you provide and actually give you the results you want.


Guest Author

Nick Brown

Nick Brown is a blogger and a marketing expert currently engaged on projects for Media Gurus, an Australian business, and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.