Blog: Nick Brown

Killer Marketing Can’t Overcome Poor UX

2020-02-26 by Nick Brown

There is one thing you need to understand and that is that marketing can and will let you open the door. In fact, it may even allow you to look inside, to take a peek for a minute. However, it’s never going to hold the door for you, the door won’t be open on its own. The best and most popular design, the most attractive style for your communication and branding won’t matter much if people just can’t use whatever you are providing.

Any product, whether that’s an app, a website, a service, it all serves the experience of the user. And if the user is not happy with what you offer, then you will not be able to provide any possible conversions. All you get is wasted money and failed, very high bounce rates. If you want to truly overcome poor UX design, if you want to get the most out of dead marketing, you need to make things more user-friendly. And, well, you are in luck, because our article deals with exactly that.

Relocating a Business: 4 Factors to Consider

2019-12-27 by Nick Brown

Empty Meeting Room

Relocating a business isn't something that is done lightly. It's a huge strategic move that can make or break your company. This is why so many Australian businesses put extra emphasis and effort into having it go off without a hitch. A bad move can set your business back thousands of dollars and keep it in the red until you move again. Before making a big decision, there are a few factors that you have to consider.

The Keys to Successful Remote Working

2019-12-03 by Nick Brown

Successful Remote Working

Remote work is a great opportunity for both employers and employees. Dedicated employees can provide high-quality work for their company without having to set foot in an actual office. This allows for a lot more versatility and availability throughout the workday, meaning that projects can be finished smoothly and without issue.

Employers can expect very productive workdays from their well-rested and comfortable employees. Of course, it's never as cut and dry as it is in theory. There are some drawbacks that come with remote work and both employees and employers need to work on overcoming them. Here are some of the key factors of a successful remote working system.

10 Ways to Promote Your Startup Offline

2019-09-10 by Nick Brown

Promote Your Business Offline

There's no argument about the fact that more and more people spend time online. As a direct consequence of this, many companies have turned to social media and the internet to promote their businesses. It seems as if though no one even questions this marketing strategy these days - it has become an axiom that you need to promote your brand or services online if you want to have any success and gain profit.

Although there's no denying that the internet and social media have conquered other marketing strategies by a storm, it's still highly questionable if this type of method should be the only game in town. In this article, we're going to provide you with 10 ways to promote your startup offline.

We're going to try to give you some convincing reasons why you don't want to back off from this strategy, even though it's strongly advisable to actually combine both of these marketing methods. In other words, you should promote your business both online and offline, and we're going to show you why the latter str…

Internet Censorship: How Far Will It Go?

2019-06-11 by Nick Brown

Stop Internet Censorship

Back in the day, the Internet used to be called a variety of names, one of them was the information superhighway. The reasoning behind this was the idea for the Internet to be the perfect tool for anyone to be able to tap into the almost endless volume of data quickly. However, what came along very fast was Internet censorship.

A lot of people will argue that there are good reasons behind such an act. Looking at it from the perspective of protecting kids from the content that they shouldn't see at their age, it does make sense. However, there is the other, more malignant kind of motivation. This is most commonly a government's attempt to control the data that the nation can view easily and freely, and therefore being able to distort their vision of real-life events.

The major issue that is happening and has extremely detrimental and devastating effects on the population is the inclination towards extreme or even full-blown censorship that is already happening in certain parts of the world. So, the big qu…