Review - One Million Frogs

I have had the pleasure of interacting with Peter Gasca on several occasions (he even reviewed an article for me - thanks!). Peter currently lives Myrtle Beach, South Carolina. He is a contributor for both Entrepreneur and Inc magazine. More recently he co-wrote the book "One Million Frogs" with Rhett Power (I haven't personally interacted with Rhett yet, but he also writes for Inc). Their book is great story of entrepreneurship from the trenches.

We've all heard or read too many glamorized "overnight success" stories. What really stood out to me about their book was the rawness of events and details that they share about their journey. One Million Frogs really feels like behind the scenes. It at times leaves the journey for an aside narrative (which really is a rich commentary track in its own right).

I'm going to share a few snippets that really grabbed my attention (but in all honesty my copy is full of highlights throughout the entire book).

All you need is a little common sense, courage and persistence.

I agree with this completely. You can learn from resources and other entrepreneurs as you have questions and struggles. However, without the 3 things above you will struggle every inch of the way in entrepreneurship.

The profound truth is that the ultimate test of your entrepreneurial ability is this: do you simply have the confidence to try?

Just because entrepreneurs are known for having a higher risk tolerance that doesn't mean that taking a leap of faith in yourself and your business idea is easy. Remember that entrepreneurship is all about experimentation, so be willing to try.

Remember that everything in business is negotiable. Everything.

If you aren't taking the time to negotiate, you may not only being missing opportunities to save money but also establish a two-way dialog with vendors and suppliers. What is the worst thing someone could tell you? No. That is just part of developing your entrepreneurial thick-skin.

Entrepreneurship is not a job or a hobby; it is a commitment, one that requires passion and persistence.

Without passion you will definitely burnout, so only pursue business ideas that drive you. Your commitment and persistence are not only important for self-accountability, but also for a team (if you have one). They need to see and feel that you are committed to growing the business and continuing to keep them employed.

hiring the wrong employees is probably the fastest way to completely derail your company.

The above sentiment is 100% True. You can't do everything yourself, but you can't just drop your tasks and responsibilities onto anyone. Make sure you are properly vetting and verifying future employees before they begin. If you make a bad hire (it will likely happen at some point) be sure to terminate them quickly. If you fail to act quickly bad habits can spread to the rest of the team or cause great employees to leave.

Be an example. You should never ask anything of your staff you would not ask of yourself.

I can't even add anything to this one. Just follow that advice.

Every struggle and failure is a learning experience, which is why no entrepreneur should ever regret a decision, a fight, or an outcome.

In the heat of the moment you may decisions that were less than optimal, but remember entrepreneurship is nothing but lots of experiments. The important thing is learning from every experience and not beating yourself up about a previous decision (doing so will not lead to anything positive).

Never convince yourself into thinking entrepreneurship is easy.

Everyone will experience a different entrepreneurial journey, but we will all experience highs and lows. During the highs don't forget about the hard days and grinding that got you there.

Defintitely grab a copy of "One Million Frogs" and let them know what you think!

Catch them Twitter @PeterGasca @RhettPower @OneMillionFrogs