Blog: Jef Lippiatt

What's The Big Idea?

What's the Big Idea?

Join us for What's The Big Idea? pitch event, in cooperation with the Daniel Island News, Wednesday, March 22 in the Ballroom of the Daniel Island Club.


Event Info Wed, March 22, 2017 5:00 PM - 7:00 PM EDT Tickets: https://www.eventbrite.com/e/whats-the-big-idea-pitch-event-tickets-32128793085


6 Entrepreneurs pitch to a panel of accredited investors for feedback and hopefully investing in their startup. Stay to network with the investors and entrepreneurs.

Get your ticket now!

Have questions? Reach out to Dianne Shaver of Entrepreneur Mind World

What's the Big Idea Crowd

Review - One Million Frogs

I have had the pleasure of interacting with Peter Gasca on several occasions (he even reviewed an article for me - thanks!). Peter currently lives Myrtle Beach, South Carolina. He is a contributor for both Entrepreneur and Inc magazine. More recently he co-wrote the book "One Million Frogs" with Rhett Power (I haven't personally interacted with Rhett yet, but he also writes for Inc). Their book is great story of entrepreneurship from the trenches.

We've all heard or read too many glamorized "overnight success" stories. What really stood out to me about their book was the rawness of events and details that they share about their journey. One Million Frogs really feels like behind the scenes. It at times leaves the journey for an aside narrative (which really is a rich commentary track in its own right).

I'm going to share a few snippets that really grabbed my attention (but in all honesty my copy is full of highlights throughout the entire book).

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The Incremental Content Funnel

Like many of you, I have constantly been looking at how to adjust the content I share. There literally are tons of strategies out there (so search the internet with caution). However, today I wanted to share how I've adjusted my own content funnel.

What is a content funnel? It is really nothing more than a term for how I generate my content. If you are like me or many other entrepreneurs and startups you may find it daunting to constantly create wave after wave of new content. If you aren't careful, you can spend tons of time just spinning your wheels on ideas.

So don't do that. Instead, create content that grows incrementally with your audience and the platform or platforms you use to share content. Below is a breakdown of my current Incremental Content Funnel.

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Contextual Inspiration

Simply put Contextual Inspiration is being physically and/or digitally present in location that is meaningful for the "problem" you are trying to resolve.

Getting contextual inspiration is simple, but that doesn't mean it is easy. Why do I say that? Because you have to put in the effort to be where your problem is happening. Being present gives you context and awareness that may be overlooked or ignored when interviewing people or processing large amounts of research.

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Digest Startup News

Are you keeping up to date on all startup news and events around Charleston? I'm not and I try to help the rest of the community be aware of how to get out and connect.

Well luckily someone has stepped up to fill this need and Dee Hamill is her name. If you attend any networking events or frequent popular coworking spaces around town, I'll bet you've met her even if you aren't sure you did.

Dee has jumped all the way in to help the entrepreneurial ecosystem here and she's done that by putting together the Charleston Startup Digest.

If you aren't sure what Startup Digest is, you should definitely check it out.

Stay up to date with all the entrepreneurial activities Dee is involved in by following her on Instagram.