Blog: Eric Gordon

Working in the Cloud: Top Tips for Busy Wordsmiths

Working in the cloud

Freelance writers are often perceived as enigmatic, whimsical types who work in their pajamas. The magic simply happens with little effort.

If that were true, there would be no need for research, editing, and proofreading, which consume the bulk of a writer's day.

Cloud computing makes it easier than ever to be your own boss but feeling overwhelmed is a common downside that you can avoid by taking a more structured approach.

Structuring a draft is something like creating a wedding cake: Tackle one tier at a time and build from there.

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Critical Keys to a Successful Product Launch

Successful Product Launch

For many start-ups, a successful product launch can make all the difference between thriving for years to come and fading into obscurity.

A product launch is a risky endeavor filled with obstacles that need to be overcome and assumptions that need to be verified, and if mishandled, this endeavor could cost you millions.

Therefore, to maximize the likelihood of success, you need to perform ample research, to meticulously plan ahead, and to be diligent throughout the entire process.

So, here are six essential steps you can follow to make sure that your next product launch is a smashing hit:

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4 Ways to Streamline Your Content Marketing Efforts

Streamline Content Marketing

It's the end of February 2019, and businesses are already gearing up to launch their greatest marketing campaigns of the year. All these marketing campaigns all have one thing in common: the consumer.

Customer Experience - or CX for short - is reportedly the biggest differentiator between success and failure of modern marketing and branding strategies.

Why? Because consumers like to feel heard and cared for. In a capitalist society where the dollar seems to rule all - though it really doesn't — consumers like to feel that the corporations they work for are really run by people just like them. However, this is a rare experience as only 7% of consumers state that companies they regularly engage with exceed their customer service expectations.

While consumers are generally satisfied with experiences that meet their expectations, when they have a bad experience at a corporation, it takes 12 positive experiences to repair any damage caused by a negative one.

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Top Ways to Use Technology for Small Business Growth

Tech Small Business Growth

Technology is making it easier than ever to get a small business up and running. While it seems like the most daring of all tasks - starting your own business - the real challenges await after.

Once your business is operations, you need to focus on growth. Technology can help you here, but only if you implement it properly. You need to make the right decision about which technology is right for your business. Too often, small business owners use tech solutions that don't really help them much, all the while having no idea about those that would help their business thrive.

Here are 5 technology solutions that will help you grow your small business.

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How to Encourage Word-of-Mouth Referrals for Your Startup

Word-of-Mouth Referrals

Word-of-mouth advertising is a time-tested method that business owners use to market their business. The statistics support this inexpensive form of advertising as a marketing tool of choice, with the Nielsen Global Trust in Advertising Report citing that more than 80 percent of consumers verified that they trust referrals from family and friends over other advertising. This study was global, spanning out over 60 countries.

Based on these impressive numbers, smart startups seeking to maximize profitability should utilize and encourage word-of-mouth advertising. Survey findings published in Leadpages back this impressive statistic up, with 49 percent out of 1000 business owners confirming that word-of-mouth promotion reaps the best results for new customer acquisition.

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