Blog: Eric Gordon

How to Encourage Word-of-Mouth Referrals for Your Startup

Word-of-Mouth Referrals

Word-of-mouth advertising is a time-tested method that business owners use to market their business. The statistics support this inexpensive form of advertising as a marketing tool of choice, with the Nielsen Global Trust in Advertising Report citing that more than 80 percent of consumers verified that they trust referrals from family and friends over other advertising. This study was global, spanning out over 60 countries.

Based on these impressive numbers, smart startups seeking to maximize profitability should utilize and encourage word-of-mouth advertising. Survey findings published in Leadpages back this impressive statistic up, with 49 percent out of 1000 business owners confirming that word-of-mouth promotion reaps the best results for new customer acquisition.