Blog: Eric Gordon

Top Ways to Use Technology for Small Business Growth

Tech Small Business Growth

Technology is making it easier than ever to get a small business up and running. While it seems like the most daring of all tasks - starting your own business - the real challenges await after.

Once your business is operations, you need to focus on growth. Technology can help you here, but only if you implement it properly. You need to make the right decision about which technology is right for your business. Too often, small business owners use tech solutions that don't really help them much, all the while having no idea about those that would help their business thrive.

Here are 5 technology solutions that will help you grow your small business.

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How to Encourage Word-of-Mouth Referrals for Your Startup

Word-of-Mouth Referrals

Word-of-mouth advertising is a time-tested method that business owners use to market their business. The statistics support this inexpensive form of advertising as a marketing tool of choice, with the Nielsen Global Trust in Advertising Report citing that more than 80 percent of consumers verified that they trust referrals from family and friends over other advertising. This study was global, spanning out over 60 countries.

Based on these impressive numbers, smart startups seeking to maximize profitability should utilize and encourage word-of-mouth advertising. Survey findings published in Leadpages back this impressive statistic up, with 49 percent out of 1000 business owners confirming that word-of-mouth promotion reaps the best results for new customer acquisition.

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