Blog: Technology

How to Lower Your Bounce Rate and Increase Your Rankings

Lower Your Bounce Rate

To understand how to lower your bounce rate, we first have to define what a bounce rate actually is. This is the percentage of people who just enter your website without viewing anything on it. In other words, someone Googles something, they enter your site, they don't see what they need and bail completely. In other words, they bounce. Having a high bounce rate can really hurt your business, which is why it's important to get to the cause of the problem. You can work towards lowering your bounce rate, though.

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Key Factors to Boost Conversions by Implementing Psychology and Web Design

Psychology and Web Design

Web design is in an interesting spot right now, located at the crossroads of several sciences and arts. Design, web optimization, marketing, and other professions are all trying to make websites more influential with their many methods and their applied knowledge.

One of the most overlooked aspects of good web design is the psychological aspect. How websites make users feel is extremely important. Designers are slowly warming up to the idea of using psychology to further their website's goals. Here are some ways you can apply psychology to web designs.

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Top Business Opportunities in the Connected Car Ecosystem

Connected Car Ecosystem

The auto industry is facing a revolution as it enters the era of internet-connected vehicles. This is a blooming market with auto and technology makers set to cash-in big bucks in the next few years. Experts predict that a quarter billion vehicles will be in use by 2020. The market value is set to soar to over $140 billion worldwide in the same year, nearly 6 times the size of market value in 2014. Here are some of the most promising business opportunities that connected cars provide.

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Designing Mobile Websites for Voice Search in 2019

Designing for Voice Search

When was the last time you spent a few hours away from your phone? Exactly! Smartphones have revolutionized the way we communicate, do business, shop, and learn to the point where it's hard to imagine going through life without one.

People from all walks of life regularly use their smartphones to look up products and services on the go and it is predicted that around 80% of online purchases will be made via smartphones by 2020.

As enamored as we are with texting for hours and endlessly scrolling on our mobile devices, we still crave the immediacy and nuances of the human voice when looking for a solution to a problem. Hence, the surging popularity of voice search technology.

Not only is voice search a faster and more convenient way to find information online, but voice search results that mimic real human conversations are, also, more trustworthy than textual content and can actually drive more traffic to your website and significantly boost engagement rates.

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7 Important Reason to Start Using BIM

With the development of technology, all aspects of life are becoming much easier. Construction and renovation are no exceptions; from the development of a modern concrete mixer to the appearance of home builder software, the lives of all who work in this field have been drastically improved.

BIM - Building Information Modeling - is the newest say in AEC-related technology. It provides the user with insight into every part of a project, from plan to execution, and it allows access to every detail - all while using a single tool. Neat, right? Still, there are certain less obvious benefits of BIM, and here are some of them.

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