There are new trends emerging in the world of marketing every day. While online reviews have been around for quite some time it seems they've never been more important than they are at the moment. Studies have shown that about 90 percent of customers read at least one online review before buying a product. Not only that but the majority of customers claim they trust online reviews more than friend recommendations. With that said, it's obvious that every business out there can benefit from online reviews. But how exactly do online reviews affect your small business? Read on to find out.

Digital marketing doesn't always come easy. Not only does it take time and concerted effort to see results through content marketing, social media marketing, SEO and the like, but many business leaders simply don't understand the whats, whys and hows of digital marketing strategy. Unfortunately, this means that many business leaders aren't well-equipped to make the right marketing decisions, which can weaken the business or destine it to a slow, agonizing defeat.

One of the weakest areas of digital marketing across business leaders tends to be pay-per-click advertising, or PPC. PPC seems like it should be an outdated tactic not suited to cutting-edge, modern enterprise - but in fact the opposite is true. Before you make the wrong choice to ignore PPC in your digital marketing strategy, you should learn more about what PPC is and how it can help your business flourish online.

There's no argument about the fact that more and more people spend time online. As a direct consequence of this, many companies have turned to social media and the internet to promote their businesses. It seems as if though no one even questions this marketing strategy these days - it has become an axiom that you need to promote your brand or services online if you want to have any success and gain profit.

Although there's no denying that the internet and social media have conquered other marketing strategies by a storm, it's still highly questionable if this type of method should be the only game in town. In this article, we're going to provide you with 10 ways to promote your startup offline.

We're going to try to give you some convincing reasons why you don't want to back off from this strategy, even though it's strongly advisable to actually combine both of these marketing methods. In other words, you should promote your business both online and offline, and we're going to show you why the latter str…

So you have decided to take the plunge and follow your dream of launching your own company - Congratulations! Having decided on its name and its premises, the next really important step is to plan your website and create your social media accounts as they will be powerful marketing tools for your startup - providing great results really quickly.