Blog: Opinion

Which Courses Should Startup Business Owners Consider?

There are many new entrepreneurs ready to start their own business. As every startup owner, an entrepreneur wants to do as much as they can on their own in order to save up as much as they can for business development and growth. However, attempting to do everything by yourself may prove more challenging than you could imagine. Moreover, trying to do everything on your own may lead to burnouts and you might lose everything you were trying to accomplish.

Still, this doesn't stop entrepreneurs from taking on the responsibilities and managing all business-related tasks, until their startup has fully developed. Nevertheless, if you're determined to do more on your own, then at least focus on developing the skills that are needed for business aspects you want to cover. There are plenty of online courses that will help you become proficient enough to ensure your startup is on the right track. Here are a few courses startup owners should consider.

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Top 5 Ways Responsive Web Design Benefits Your SEO

Responsive web design (RWD) is one of the many aspects that make user experience and with that, ranking on SERP (Search Engine Result Page) and should be the only site format to be taken seriously on the internet. Moreover, with the mobile-first index to be officially rolled out in early 2018, it's no longer a mere competitive leverage to have a responsive site - it is a necessity.

The fact of the matter is the number of mobile devices around the world has surpassed the number of desktop computers and the higher percent of searches come from smartphones and tablets. Therefore, if you still dont have a responsive site, you should set it up, considering there is a very good chance that major part of the traffic to your site is likely due to the usage of the mobile device.

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5 Ways Artificial Intelligence (AI) can Impact a Business

Artificial Intelligence (AI) is a branch of computer science that enables machines to do cognitive functions such as learning, reasoning, and problem-solving.

Machines with AI are able to apply algorithms to the data received from their environment without being explicitly programmed.

These machine learning (ML) capabilities are transforming businesses across the globe.

The traditional business analysis is slow paced and is not able to keep up with the real-time data. Businesses are embracing ML or other forms of AI such as computer vision (CV) to gain insights from accurate, detailed analysis of large datasets in real time.

Business leaders are curious about the ways in which AI can bring a change. Here are top five ways in which AI can impact your business:

1. Competitive advantage

84% respondent of a recent survey conducted by the Boston Consulting Group and MIT Sloan Management Review report that AI will enable them to sustain a competitive advantage.

Most business leaders believe that their com…

Digital Marketing Vs Traditional Marketing: Which One Is Better?

Nowadays, the marketing world is divided between traditional marketing and digital marketing. Technology has changed marketing and the way campaigns and strategies are being developed. In addition, technology shifted marketing from traditional means of advertizing to new platforms such as social media, emails, websites and blogs. Digital marketing offers countless opportunities for developing more personalized content and delivering specialized offers to specific individuals online.

However, old school marketing is still standing strong and marketers still use traditional means, such as direct mail, printed ads, TV ads, billboards and radio advertisement to capture the hearts and minds of customers. Still, one question bothers marketers and that is which one is better - digital or traditional marketing? Let's have a look at pros and cons of both methods.

Advantages of Traditional Marketing

Traditional marketing has that personal touch that makes a lot of difference when engaging customers. It helps improv…

When Knowledge Becomes Ignorance

There is a difference between a smart person and a know-it-all. The main difference is how you feel when they are in the room (and conversation) and when they leave. A smart person generally shares what they know in a way that builds trust while giving relatable context to the information. A know-it-all usually makes you feel dumb, insignificant, or upset.

But can you ever be too smart for your own good? Yes. There is a tipping point in us all. How or why it is triggered will vary based on our individual motivations and beliefs. But make no mistake about it, we all are dangerously close to making one bad decision.

That decision is that we are smart enough. Many people reach a point where they either have actively decided that they don't need to keep learning because "they know enough" or they don't believe there is anything else worth learning (they are the expert's expert).

As a business owner (or even a very high-level employee) this is can have a far-reaching ripple effect. I see this as "Willful Blind…