Blog: Opinion

Pros and Cons of Google Plus for Small Business

Google Plus

One of the undisputed truths of present-day digital marketing is the fact that, no matter the size, every business needs to be present on social networks. In fact, most businesses (especially in the retail industry) start their Facebook, Instagram and Twitter accounts long before they ever make a website.

In this particular case, some of them start selling products via these platforms instead of making an e-commerce platform. However, what about Google+? Sure, this network seems like it's getting momentum and increasing your presence here is a low-cost activity, still, is the effort invested in increasing your reach over this platform actually worth it? Let's find out!

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How to Improve Your Startup's Financial Health

Startup Cash Flow

For every startup, the first few years are the most important. They determine whether you will survive in this overly competitive market or not.

Now, there is a plethora of steps you need to take, from analyzing the market demands and tailoring your products to them to promoting your business to the right people, through the right channels.

However, none of this would be possible if you don't learn how to manage your finances in the first place. Namely, statistics tell us that 82% of small businesses fail because of cash flow problems.

So, how to overcome the most common obstacles startups face and make your finances healthy?

Let's find out!

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How to Encourage Word-of-Mouth Referrals for Your Startup

Word-of-Mouth Referrals

Word-of-mouth advertising is a time-tested method that business owners use to market their business. The statistics support this inexpensive form of advertising as a marketing tool of choice, with the Nielsen Global Trust in Advertising Report citing that more than 80 percent of consumers verified that they trust referrals from family and friends over other advertising. This study was global, spanning out over 60 countries.

Based on these impressive numbers, smart startups seeking to maximize profitability should utilize and encourage word-of-mouth advertising. Survey findings published in Leadpages back this impressive statistic up, with 49 percent out of 1000 business owners confirming that word-of-mouth promotion reaps the best results for new customer acquisition.

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Starting up: Why and How You Need to Set Up Your Office Space

Organize Your Office

Setting up your own office can be quite an exciting task, especially if it's your first time doing it. However, it can also be a bit challenging considering all the things you need to keep in mind. After all, it's a place where you will keep all your important documents and interact with your clients and coworkers, so it needs to be secured, clean, and professional, and it needs to make you feel comfortable and confident. Therefore, here are a couple of things you should know about organizing your first office.

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The Importance of Good Bookkeeping

Get Calculating

Paperwork in general and bookkeeping, in particular, are probably some of the least favorite business-related activities. Having a clear financial picture and projection is the only way you can know whether you should start a business. It will also tell you how well your business is doing once you start it, and how much room you have for growth.

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