Blog: Opinion

Types of Employees That Are Bad for Your Startup

Types of Employees

You can either work 9 to 5, or hustle 24/7. The latter is true of all successful business owners, especially during the startup stage.

For the business that is in the middle of a startup, both the employer and the employees need to have the same vision. Their goals and values must align and complement one another so that the hard work will get done. Often times this work is done in less than ideal conditions and for much less money than both the business owner and the employees would like to be receiving. Holding to the vision will help get you through, but only if you have the right team underneath you.

46% of startups go under in their first year and a half due to employee incompetence and laziness. The statistic alone shows that hiring the right people from the beginning is crucial to seeing your business through to the stabilization phase. However, hiring the right employee is not just about skill set. Attitude is everything.

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Office Design Tips That Will Blow Everyone’s Mind

Office Design Tips

Have you noticed how drab and boring most offices look? It’s as if it’s an unspoken rule that, to be considered professional, your office must lack all color and liveliness. In this age of creativity, the approach just won’t fly anymore. You don’t have to be afraid of thinking out of the box anymore because it’s encouraged. In fact, clients nowadays appreciate and value originality, and employees thrive in such an environment. The right design could even end up making or breaking a new business deal.

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A Self-sustained Guide To Smart Business Promotion

Long gone are the days where a startup had to spend an arm and a leg just so they can get their business brand out in the world. With the advent of the internet and social media shortly after, it has become very easy for even the smallest of startups to make themselves known while operating on a budget.

Smart Business Promotion

But in order to pull this off, you'll first of all need to have a game plan. Here's a self-sustained guide to a smart business promotion that any startup can use without having to strain from a financial standpoint:

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How Brand Design Plays A Role In Strategic Marketing

Branding as a strategy means so many things, but it is a simple idea. Your customers determine what you brand it and coming up with an effective brand strategy can go a long way in swaying the prospects in a crowded market. It is crucial for mid-market companies who want to distinguish themselves from other competitors.

Brand Strategy Image Source

More so when it comes to putting together a brand, the look and iconography are crucial to its success. You ought to be sure that your brand design is unique. The business must have a comprehensive and well-strategized branding strategy. With knowledge and research, it is easy for the business to build a brand around the product and services it provides.

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Designing Mobile Websites for Voice Search in 2019

Designing for Voice Search

When was the last time you spent a few hours away from your phone? Exactly! Smartphones have revolutionized the way we communicate, do business, shop, and learn to the point where it's hard to imagine going through life without one.

People from all walks of life regularly use their smartphones to look up products and services on the go and it is predicted that around 80% of online purchases will be made via smartphones by 2020.

As enamored as we are with texting for hours and endlessly scrolling on our mobile devices, we still crave the immediacy and nuances of the human voice when looking for a solution to a problem. Hence, the surging popularity of voice search technology.

Not only is voice search a faster and more convenient way to find information online, but voice search results that mimic real human conversations are, also, more trustworthy than textual content and can actually drive more traffic to your website and significantly boost engagement rates.

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