Blog: Opinion

How Brand Design Plays A Role In Strategic Marketing

Branding as a strategy means so many things, but it is a simple idea. Your customers determine what you brand it and coming up with an effective brand strategy can go a long way in swaying the prospects in a crowded market. It is crucial for mid-market companies who want to distinguish themselves from other competitors.

Brand Strategy Image Source

More so when it comes to putting together a brand, the look and iconography are crucial to its success. You ought to be sure that your brand design is unique. The business must have a comprehensive and well-strategized branding strategy. With knowledge and research, it is easy for the business to build a brand around the product and services it provides.

Read more…

Designing Mobile Websites for Voice Search in 2019

Designing for Voice Search

When was the last time you spent a few hours away from your phone? Exactly! Smartphones have revolutionized the way we communicate, do business, shop, and learn to the point where it's hard to imagine going through life without one.

People from all walks of life regularly use their smartphones to look up products and services on the go and it is predicted that around 80% of online purchases will be made via smartphones by 2020.

As enamored as we are with texting for hours and endlessly scrolling on our mobile devices, we still crave the immediacy and nuances of the human voice when looking for a solution to a problem. Hence, the surging popularity of voice search technology.

Not only is voice search a faster and more convenient way to find information online, but voice search results that mimic real human conversations are, also, more trustworthy than textual content and can actually drive more traffic to your website and significantly boost engagement rates.

Read more…

7 Important Reason to Start Using BIM

With the development of technology, all aspects of life are becoming much easier. Construction and renovation are no exceptions; from the development of a modern concrete mixer to the appearance of home builder software, the lives of all who work in this field have been drastically improved.

BIM - Building Information Modeling - is the newest say in AEC-related technology. It provides the user with insight into every part of a project, from plan to execution, and it allows access to every detail - all while using a single tool. Neat, right? Still, there are certain less obvious benefits of BIM, and here are some of them.

Read more…

Top Ways to Use Technology for Small Business Growth

Tech Small Business Growth

Technology is making it easier than ever to get a small business up and running. While it seems like the most daring of all tasks - starting your own business - the real challenges await after.

Once your business is operations, you need to focus on growth. Technology can help you here, but only if you implement it properly. You need to make the right decision about which technology is right for your business. Too often, small business owners use tech solutions that don't really help them much, all the while having no idea about those that would help their business thrive.

Here are 5 technology solutions that will help you grow your small business.

Read more…

Debunk The Top 5 Document Review Myths

Document Review Services

Performing document review task isn't exciting for law firms! It always stays at the bottom of their priority list as it doesn't give that enthusiasm to understand a legal case and interact with clients. Many lawyers sit late night streamlining their document review process by utilizing eDiscovery and according to numerous studies; the review segment of legal discovery devours almost 70% of each dollar spent in eDiscovery.

Realizing this fact, today, many lawyers and law firms are seeking effective ways to save time and become more efficient during document reviews. But are professionals making sourcing decision based on real facts or just assumptions?

This article will highlight top five myths pertaining to document review and different approaches for avoiding these myths:

Read more…