There is a difference between a smart person and a know-it-all. The main difference is how you feel when they are in the room (and conversation) and when they leave. A smart person generally shares what they know in a way that builds trust while giving relatable context to the information. A know-it-all usually makes you feel dumb, insignificant, or upset.

But can you ever be too smart for your own good? Yes. There is a tipping point in us all. How or why it is triggered will vary based on our individual motivations and beliefs. But make no mistake about it, we all are dangerously close to making one bad decision.

That decision is that we are smart enough. Many people reach a point where they either have actively decided that they don't need to keep learning because "they know enough" or they don't believe there is anything else worth learning (they are the expert's expert).

As a business owner (or even a very high-level employee) this is can have a far-reaching ripple effect. I see this as "Willful Blind…

Like many of you, I have constantly been looking at how to adjust the content I share. There literally are tons of strategies out there (so search the internet with caution). However, today I wanted to share how I've adjusted my own content funnel.

What is a content funnel? It is really nothing more than a term for how I generate my content. If you are like me or many other entrepreneurs and startups you may find it daunting to constantly create wave after wave of new content. If you aren't careful, you can spend tons of time just spinning your wheels on ideas.

So don't do that. Instead, create content that grows incrementally with your audience and the platform or platforms you use to share content. Below is a breakdown of my current Incremental Content Funnel.

Simply put Contextual Inspiration is being physically and/or digitally present in location that is meaningful for the "problem" you are trying to resolve.

Getting contextual inspiration is simple, but that doesn't mean it is easy. Why do I say that? Because you have to put in the effort to be where your problem is happening. Being present gives you context and awareness that may be overlooked or ignored when interviewing people or processing large amounts of research.