Blog: Opinion

10 Ways to Promote Your Startup Offline

Promote Your Business Offline

There's no argument about the fact that more and more people spend time online. As a direct consequence of this, many companies have turned to social media and the internet to promote their businesses. It seems as if though no one even questions this marketing strategy these days - it has become an axiom that you need to promote your brand or services online if you want to have any success and gain profit.

Although there's no denying that the internet and social media have conquered other marketing strategies by a storm, it's still highly questionable if this type of method should be the only game in town. In this article, we're going to provide you with 10 ways to promote your startup offline.

We're going to try to give you some convincing reasons why you don't want to back off from this strategy, even though it's strongly advisable to actually combine both of these marketing methods. In other words, you should promote your business both online and offline, and we're going to show you why the latter str…


Working in the Cloud: Top Tips for Busy Wordsmiths

Working in the cloud

Freelance writers are often perceived as enigmatic, whimsical types who work in their pajamas. The magic simply happens with little effort.

If that were true, there would be no need for research, editing, and proofreading, which consume the bulk of a writer's day.

Cloud computing makes it easier than ever to be your own boss but feeling overwhelmed is a common downside that you can avoid by taking a more structured approach.

Structuring a draft is something like creating a wedding cake: Tackle one tier at a time and build from there.

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6 Key Questions to Ask When Researching a Franchise

You've decided to team up with a certain franchise of your choice, and start the business with the help of a company that offers you the best terms and conditions. The process of finding out whether the franchise actually fits your criteria and if it's good for you or not can be a rather delicate and precarious endeavor at times, especially since you don't know all the ins and outs of a business. That's completely understandable, and you really don't have to worry about that too much. The fact that you're a beginner doesn't have to put you at a disadvantage.

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Seven Tech Upgrades to Consider for Your Business

Consider Tech Upgrades

Making sure your business thrives is all about staying ahead of the curve. It's not enough just to offer a great product; you've got to make sure everything about the way you work, from the interfaces your customers use to the way your company's data is stored, is efficient and up to date.

Keeping track of all the curveballs new technology can throw your way might feel like a full-time job in and of itself, but luckily we're here to help you make sense of it all. We're going to go over 7 tech upgrades you should seriously consider implementing in your place of business.

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How To Secure Successful Long-Term Relationships With Your Contractors

Good Contractor Relationships

Completing a contract isn't just about getting money in the end. A secret to having truly successful contracts is to form a stable relationship with your contractor in order to ensure future cooperation. A successful contract also means you finished your contract wiser, in a better position, with a firmer relationship with the contractor whose trust you have earned in the process. A couple of the following steps will ensure that each of your future contracts is highly successful.

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